Episode 33

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Published on:

11th Dec 2023

Episode 33: Interview with Eric Martinez, Owner and CEO of Pursuit Energy

WWIA Founder and CEO, John McDaniel welcomes Mr. Eric Martinez. Eric is the Owner & CEO for Old Dogs New Tricks, LLC - a product development and marketing company that owns a portfolio of consumer-packaged goods products that includes energy drinks (Pursuit Energy), energy shots & powders, ready-to-drink & packaged coffee, beef and game jerky and dog treats all sold under the Pursuit brand.

Before becoming an entrepreneur, Eric worked in a private equity firm as a managing director with oversight over certain portfolio companies. During his career, Eric held senior executive positions in various privately held and private equity owned companies including ProCare Automotive Service Solutions, Leo Burnett USA, Outboard Marine Corporation and Favorite Brands International. Early in his career, he held executive and management positions within publicly held companies including IMC Global, General Electric (GE Plastics), Amoco Corporation, and Ernst & Young.

Eric earned a Master of Management from Kellogg Graduate School of Management and a BBA with a concentration in Accounting from the University of Notre Dame. He is a CPA. He currently resides in Wisconsin with his wife Becky and two heelers, Harley & Buehl.

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About the Podcast

WWIA Podcast
Honor. Connect. Heal.
Wounded Warriors in Action Foundation (WWIA) is a national 501(c)(3) public charity that devotes all its energy and resources to supporting the men and women wounded in combat who were awarded the Purple Heart medal. WWIA supports these phenomenal Heroes by providing them with the opportunity to participate in world-class outdoor sporting activities at no cost to them. We do this to recognize and honor their sacrifice, encourage independence and connections with communities, and promote healing and wellness through camaraderie and a shared passion for the outdoors.
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John McDaniel

Lieutenant Colonel (Retired) John J. McDaniel founded Wounded Warriors in Action Foundation in 2007 and established its corporate headquarters in Apollo Beach, Florida. A retired Army officer, John felt that his service to the nation was not yet finished. He started as a concerned citizen taking a few Wounded Warriors out on hunting and fishing trips, but quickly saw that the need for this kind of healing was greater than he could support on his own. In 2009 WWIA was granted 501(c)(3) nonprofit status and has been changing the lives of American Heroes and American Sportsmen and women across the country ever since.